Base64 Encoder/Decoder
Encode text to Base64 or decode Base64 to text. Convert images to Base64 data URIs. Free, fast, and privacy-focused.
Drag & drop an image here
or click to browse (PNG, JPG, SVG)
Enter text or Base64 above and click Encode/Decode to see the result
How to Use
- 1
Paste your text in the input area to encode it to Base64
- 2
Or paste a Base64 string to decode it back to text
- 3
Drag & drop an image to convert it to a Base64 data URI
- 4
Toggle "URL Safe" encoding for use in URLs
- 5
Copy the result or download as a file
Why This Tool Matters for SEO
Base64 encoding is essential for modern web development, allowing binary data (like images) to be represented as text. This is crucial for embedding images in HTML/CSS, storing data in JSON, and transmitting binary data through text-based protocols. Base64 encoding is used in data URIs, email attachments, API responses, and many other web technologies. Understanding Base64 encoding helps developers work with images, files, and binary data in web applications. Our tool makes it easy to encode and decode Base64 strings, convert images to Base64, and understand how Base64 encoding works.
Frequently Asked Questions
Does Base64 increase file size?
Yes, Base64 encoding increases file size by approximately 33%. This is because Base64 uses 4 characters to represent 3 bytes of binary data, making it 4/3 (about 1.33) times larger than the original. For example, a 100KB image becomes approximately 133KB when Base64 encoded. This size increase is a trade-off for the ability to represent binary data as text. However, when Base64 is used in data URIs embedded in HTML/CSS, it can eliminate HTTP requests, which may offset the size increase for small images. For larger images, external files are usually more efficient.
Is it safe to store passwords in Base64?
No! Base64 encoding is NOT encryption and provides NO security. Base64 is easily reversible—anyone can decode a Base64 string back to the original text. Storing passwords in Base64 is equivalent to storing them in plain text. Passwords should always be hashed using secure algorithms like bcrypt, Argon2, or PBKDF2, which are one-way functions that cannot be reversed. Base64 encoding is only for data representation, not security. Never use Base64 for passwords, API keys, or any sensitive data that needs protection.
When should I use Base64 images vs. external files?
Use Base64 images (data URIs) for small images (under 10KB) that are used once or twice, icons, logos, or images that need to be embedded directly in HTML/CSS. Base64 images eliminate HTTP requests, which can improve page load speed for small images. However, Base64 images increase HTML/CSS file size by ~33%, cannot be cached separately, and are not efficient for large images. Use external files for larger images, images used multiple times, or when you need browser caching. The best practice is to use Base64 for small, critical images (like logos) and external files for larger images.
Is this Base64 encoder/decoder free?
Yes, our Base64 encoder/decoder is completely free forever. There are no hidden fees, subscriptions, or premium features. All tools on PureSEO are free to use, and all processing happens locally in your browser for maximum privacy. You can encode and decode unlimited Base64 strings without any restrictions.
What is URL Safe Base64 encoding?
URL Safe Base64 encoding replaces the characters + and / with - and _ respectively, and removes padding (=). This makes Base64 strings safe to use in URLs without URL encoding. Standard Base64 uses + and / which have special meaning in URLs and need to be encoded as %2B and %2F. URL Safe Base64 avoids this by using - and _ which are safe in URLs. Use URL Safe encoding when embedding Base64 in URLs, query parameters, or filenames. Our tool supports both standard and URL Safe Base64 encoding.
Can I convert images to Base64?
Yes! Our tool supports converting images (PNG, JPG, SVG) to Base64 data URIs. Simply drag and drop an image into the upload area, or click to browse and select an image file. The tool will automatically convert the image to a Base64 data URI that you can embed directly in HTML or CSS. This is useful for embedding small images, icons, or logos directly in your code without needing separate image files. The converted Base64 string includes the data URI prefix (data:image/...) and can be used directly in img src attributes or CSS background-image properties.
What is Base64 Encoding and Why is it Used?
Base64 encoding is a binary-to-text encoding scheme that represents binary data (like images, files, or any byte sequence) as a string of ASCII characters. The name "Base64" comes from the fact that it uses a 64-character alphabet: A-Z (26 characters), a-z (26 characters), 0-9 (10 characters), plus + and / (2 characters), totaling 64 characters. Base64 encoding converts every 3 bytes of binary data into 4 ASCII characters, making it possible to represent any binary data as text.
Base64 encoding is used extensively in web development because many systems and protocols are designed to work with text, not binary data. For example, email systems, JSON APIs, HTML attributes, and CSS properties all work with text strings. When you need to include binary data (like an image) in these text-based formats, Base64 encoding allows you to convert the binary data into a text string that can be embedded directly. This is why Base64 is commonly used for data URIs (data:image/png;base64,...), email attachments, API responses, and storing binary data in databases that only support text.
One of the most common uses of Base64 encoding in modern web development is embedding images directly in HTML or CSS using data URIs. Instead of hosting an image as a separate file and referencing it with a URL, you can Base64 encode the image and embed it directly in your HTML or CSS code. This eliminates HTTP requests for small images, which can improve page load speed. However, Base64 encoding increases file size by approximately 33%, so it\'s most effective for small images (under 10KB) that are used once or twice.
Base64 encoding is also essential for APIs and web services that need to transmit binary data. JSON, the most common data format for web APIs, only supports text strings. To send binary data (like images, PDFs, or files) through a JSON API, you must Base64 encode it first. The receiving end can then decode the Base64 string back to the original binary data. This is why many file upload APIs, image processing services, and document management systems use Base64 encoding to transmit files.
Another important use case is storing binary data in databases or configuration files that only support text. Some databases don't have native support for binary data types, or you might need to store binary data in a text field. Base64 encoding allows you to store any binary data as text, making it compatible with text-only storage systems. Similarly, configuration files (like JSON or YAML) can only contain text, so Base64 encoding is used to include binary data in these files.
Base64 encoding is not encryption—it provides no security and can be easily decoded by anyone. It's purely a data representation format, not a security mechanism. Despite this, Base64 is sometimes mistakenly used for "obfuscation" or "hiding" data, which is ineffective since Base64 strings are easily decoded. For actual security, use proper encryption algorithms like AES, not Base64 encoding. Base64 is for data representation, not data protection.
When to Use Base64 Images vs. External Files (The Performance Trade-off)
The decision between using Base64-encoded images (data URIs) and external image files is a performance trade-off that depends on image size, usage frequency, and page load priorities. Base64 images are embedded directly in HTML or CSS, eliminating HTTP requests but increasing file size by ~33%. External files require separate HTTP requests but can be cached independently and don\'t bloat HTML/CSS files. Understanding this trade-off is crucial for optimizing page load speed and Core Web Vitals scores.
Use Base64 images for small images (under 10KB) that are critical for initial page render, like logos, icons, or small decorative images. These images are small enough that the 33% size increase is minimal, and eliminating the HTTP request can improve First Contentful Paint (FCP) and Largest Contentful Paint (LCP) metrics. Since these images are needed immediately when the page loads, embedding them in HTML/CSS ensures they're available without waiting for additional HTTP requests. This is especially beneficial for above-the-fold content that users see first.
Use external files for larger images (over 10KB), images used multiple times, or images that aren't critical for initial render. Larger images become significantly larger when Base64 encoded (a 100KB image becomes ~133KB), which increases HTML/CSS file size and delays parsing. External files can be cached by browsers, shared across pages, and loaded asynchronously. If an image is used on multiple pages, an external file is loaded once and cached, while a Base64 image is embedded in each page, wasting bandwidth. External files also allow for lazy loading, progressive loading, and responsive images with srcset.
The HTTP request overhead is the key factor in this decision. Each HTTP request adds latency (typically 50-200ms per request), so eliminating requests can improve page load speed. However, if the Base64-encoded image is larger than the original plus the HTTP request overhead, external files are more efficient. For very small images (under 2KB), the HTTP request overhead often exceeds the size increase from Base64 encoding, making Base64 more efficient. For larger images, the size increase dominates, making external files more efficient.
Caching is another important consideration. External image files can be cached by browsers and CDNs, shared across pages, and reused on subsequent visits. Base64 images embedded in HTML/CSS are cached as part of the HTML/CSS file, which means they're re-downloaded whenever the HTML/CSS changes, even if the image itself hasn't changed. This makes external files more efficient for images that don't change frequently. However, for single-use images that are always needed with the HTML, Base64 can be more efficient since it eliminates a separate cache lookup.
The best practice is to use Base64 for small, critical, single-use images (logos, icons, small decorative images) and external files for larger images, reusable images, or images that can be lazy-loaded. Modern build tools can automatically inline small images as Base64 data URIs during the build process, making this optimization easy to implement. Our tool helps you convert images to Base64 so you can test the size impact and decide whether Base64 or external files are more efficient for your specific use case.
How Base64 Works: Understanding the 64-Character Alphabet
Base64 encoding works by converting binary data into a text representation using a 64-character alphabet. The alphabet consists of 64 characters: uppercase letters A-Z (26 characters), lowercase letters a-z (26 characters), digits 0-9 (10 characters), plus the symbols + and / (2 characters), totaling 64 characters. Each character represents 6 bits of data (since 2^6 = 64), and every 3 bytes (24 bits) of binary data is converted into 4 Base64 characters (4 × 6 = 24 bits).
The encoding process works in groups of 3 bytes. Each group of 3 bytes (24 bits) is split into 4 groups of 6 bits each. Each 6-bit group is then mapped to one of the 64 characters in the Base64 alphabet. For example, the 3 bytes [0x4D, 0x61, 0x6E] (which spell "Man" in ASCII) are converted to the Base64 string "TWFu". The first byte (0x4D = 01001101) and the first 2 bits of the second byte form the first 6-bit group, which maps to 'T'. The remaining bits form the other 3 groups, mapping to 'W', \'F', and 'u'.
Padding is used when the input data length is not a multiple of 3 bytes. If the last group has only 1 byte (8 bits), it's padded with 4 zero bits to form 12 bits (2 groups of 6 bits), and the Base64 output uses 2 characters followed by 2 padding characters (=). If the last group has 2 bytes (16 bits), it's padded with 2 zero bits to form 18 bits (3 groups of 6 bits), and the output uses 3 characters followed by 1 padding character (=). The padding character = is not part of the 64-character alphabet but is used to indicate padding.
URL Safe Base64 is a variant that replaces + with - and / with _, and removes padding (=). This makes Base64 strings safe to use in URLs without URL encoding, since + and / have special meaning in URLs and need to be encoded as %2B and %2F. URL Safe Base64 uses the same 64-character alphabet but with - and _ instead of + and /, making it URL-safe. The decoding process is the same, just with the character substitutions reversed. Our tool supports both standard and URL Safe Base64 encoding.
The 33% size increase from Base64 encoding comes from the fact that 3 bytes of binary data become 4 characters of text. Since each character is 1 byte in ASCII/UTF-8, 3 bytes become 4 bytes, which is 4/3 = 1.33 times larger, or a 33% increase. This is an inherent property of Base64 encoding and cannot be avoided. However, this size increase is often acceptable for small images or when the benefits (like eliminating HTTP requests) outweigh the cost.
Understanding how Base64 works helps developers make informed decisions about when to use Base64 encoding and when to use external files. The encoding process is deterministic and reversible—the same input always produces the same output, and decoding always recovers the original data. Base64 encoding is widely supported in programming languages and web browsers, making it a reliable choice for representing binary data as text. Our tool makes it easy to encode and decode Base64 strings, helping you understand how Base64 encoding works in practice.